Bhagyalakshmi P

Web Designer & Developer

Client Projects — Web Design, Web Development & Branding

Jul 2023 – Present
Chennai, India

Designed and developed a responsive portfolio website using Figma, Elementor, GSAP, and JavaScript, incorporating scroll-based animations, a horizontal slider, and SEO optimization.

Defined the visual identity by selecting typography, color palette, and layout style to create a cohesive brand experience.

insanestudios.in

Created complete desktop and mobile website designs along with branding assets (logo, banners, and marketing visuals). Conducted competitor research, defined the design direction, and ensured the final designs were ready for implementation.
Collaborated with developers to ensure implementation of the design.

matterize.io

Designed branding and marketing materials — including banners, posters, and wedding/event creatives for small businesses and personal clients, demonstrating versatility across digital and print design.

Managed all aspects of freelance projects independently, from client communication and design direction to delivery and feedback ,gaining hands-on experience across project management, client relations, and creative strategy.

Accenture

Dec 2019 – Sep 2022
Chennai, India

Created and maintained data models in SAP BW/BI to support reporting and analytics.
Wrote SQL queries and performed data mapping between source systems and SAP BI.
Assisted in building ETL workflows to load and transform data for reporting dashboards.
Monitored data quality and provided support for issue resolution in production systems.
Provided timely troubleshooting and maintenance for SAP BI systems, handling user requests and data discrepancies efficiently.
Collaborated with cross-functional teams to gather requirements and deliver actionable insights through customized dashboards.

Jan 2023

Explored redesign of WhatsApp chat management by proposing a new pinned messages feature.
Created wireframes, user flows, and interactive prototype in Figma.
Documented design decisions in a case study format

Ongoing

Published 70+ web design explorations on Twitter, focusing on landing pages, dashboards, and responsive layouts.
Designed logos, banners, and style guides for conceptual brands, showcasing complete visual identity systems
Built a consistent online design presence through Twitter and Instagram.